micromedia
The best resource on the economic implications micromedia-phenomenon (incl. Web 2.0, Attention Economy and sociocultural implications) is, of course, Umair Haque's www.bubblegeneration.com. Here's the Google search for "atomized" on bubblegeneration, leading to statements relevant for the microcontent paradigm shift that is so important for the microlearning/microknowledge concept.
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