microcontent
3 bits of a blog post that goes from wikis to microcontent in general (on exceler8ion, a blog dealing with "the world of interactive advertising"). [For an explanation of the microcontent-concept see Arnaud's web-essay.]
"Almost everything we do in our information economy jobs is about microcontent. We don’t write papers in business anymore, we don’t do full research studies, we guestimate 95% of the time, we don’t often run fully integrated advertising campaigns, and we don’t watch all of the TV show. We don’t usually digest much of anything these days in huge gulps other than stress. Instead we take sips from a thousand different wine glasses each day and swirl the wine around in our mouths trying to identify the ingredients so we can understand them, appreciate them, and find out which ones are worth swallowing. [...]
Ross [Mayfield, of socialtext] was the first person I heard that used the term ‘occupational spam’ to define how people had begun seeing productivity losses because all they did was answer e-mail. Worse, people who were using e-mail to manage critical work, even small pieces of it (and yes we all are), were constantly stressing over missing important information burried in their inbox and then having to deal with the consequences. [...]
There’s a chap named Jeremy Ruston who took the Wiki concept and adapted it to what he defines as ‘microcontent.’ In the same way that you don’t always write a full story on a blog, or a full letter in an e-mail you have microcontent. So he shaped a Wiki in a fashion that would best help him corral microcontent and called it a TiddlyWiki."
[Exactly: That is the situation for which we want to find an answer with Microlearning. And our Micro-Blog, of course, is based on the fabulous TiddlyWiki, now in version 2.]
"Almost everything we do in our information economy jobs is about microcontent. We don’t write papers in business anymore, we don’t do full research studies, we guestimate 95% of the time, we don’t often run fully integrated advertising campaigns, and we don’t watch all of the TV show. We don’t usually digest much of anything these days in huge gulps other than stress. Instead we take sips from a thousand different wine glasses each day and swirl the wine around in our mouths trying to identify the ingredients so we can understand them, appreciate them, and find out which ones are worth swallowing. [...]
Ross [Mayfield, of socialtext] was the first person I heard that used the term ‘occupational spam’ to define how people had begun seeing productivity losses because all they did was answer e-mail. Worse, people who were using e-mail to manage critical work, even small pieces of it (and yes we all are), were constantly stressing over missing important information burried in their inbox and then having to deal with the consequences. [...]
There’s a chap named Jeremy Ruston who took the Wiki concept and adapted it to what he defines as ‘microcontent.’ In the same way that you don’t always write a full story on a blog, or a full letter in an e-mail you have microcontent. So he shaped a Wiki in a fashion that would best help him corral microcontent and called it a TiddlyWiki."
[Exactly: That is the situation for which we want to find an answer with Microlearning. And our Micro-Blog, of course, is based on the fabulous TiddlyWiki, now in version 2.]
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